A Tesla Cybertruck blows up in front of the Trump Hotel in Las Vegas. Immediately, the political spinmeisters start spinning.
In the WSJ, I see an article that says Musk made the incident all about the truck. On the local Las Vegas news, I saw a story about how one person was really upset she had to vacate her hotel room at Trump Tower and that they had to carry their own bags. The horror!
These are obvious plants designed to undermine Trump's plans using Elon and Vivek’s $DOGE. If Elon and Vivek are successful, it will benefit all Americans.
Crisis management is hard to pull off well. I know a few people who consult on it. One of the best is in Chicago.
Maybe Allstate’s CEO Tom Wilson ought to stick her number in his Rolodex, though he created his crisis all by himself. Sheesh, talk about tone-deaf. Why say much at all? One reason is that in Wilson’s Chicago social circles, they talk and think like this. He is so insulated from real life it’s impossible to interact with it correctly when it happens. Two, his internal crisis team wanted to deflect from the situation and try and remove Allstate’s name from it since they are a huge sponsor of college football. Instead, they manufactured their own mayhem. Lastly, can someone tell me of any consumer insurance company CEO who isn’t work? Geico, Progressive, and Allstate are all woke. Is State Farm’s?
Musk’s crisis management was textbook. It’s how it should be done today. He was dealt a hand from an external shock he had no control over. Man overboard, all hands on deck. He utilized the features on platform X to relay his message and amplify points.
Remember, there are sides drawn in the nationwide gossip debate over electric vehicles, and there is a lot of confirmation bias present. For example, one tweet I saw early in the event mentioned EV batteries exploding and catching fire. That has happened, but it happens when they get flooded with salt water.
His communication was clear, concise, and most importantly, transparent. Because Tesla has so much data on their automobiles, he knew that he had more information than the market and that whatever he relayed to it would be correct.
Sometimes, it was a short comment retweeting things others tweeted. It doesn’t matter, the communication happened and was clear. The coup de gras was when the Las Vegas Police Department commented on how Tesla got data and information to them immediately, making their investigation easy.
For example,
tweeted the media’s intentional misinformation on the event. Musk retweeted it, and simply said, “You don’t hate the legacy media enough.”
That point is well taken and more importantly, a broader point well taken.
For what it is worth, at the same time all this was going on Musk was tweeting about the rape scandal in Great Britain, and the arrest of a person who posted things on social media that the Liberal MPs in Great Britain didn’t like. There is no free speech in Great Britain anymore. That was coming to America if the Democrats won, and Musk hadn’t purchased X.
Musk’s example of continuing to point out the intentional misinformation of the legacy media and humiliating them with the facts works. We must continue to do this because if we don’t, they will write the narrative. We don’t hate them enough - truly we don’t.
Sitting here in a Soho Pub while my wife is shopping..... I can tell you that Musk is considered a hero by the pub-going set for spotlighting the horrible child-abuse in the UK.
They all know. Everyone knows child abuse is wrong. Yet the freaksow Left won't budge on this (and gender related child abuse). Time to fix this.
Big question...are there enough pub goers to outvote the freakshow?