14 Comments
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Joe Steger's avatar

Hi Jeff,

Great success story - thank you for sharing. We buy their almond flour crackers.

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newmanian's avatar

Great tribute from the inside.

Also- a great product line. My wife is celiac, and we always have Simple Mills products in our pantry. There is a big difference in some of these 'gluten-free' products. You can see it and taste it.

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Jeffrey Carter's avatar

glad she could help!

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Mike Ness's avatar

Wonderful story and so happy for her.

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Beckster's avatar

This would be a good case study in business schools, if they still teach that sort of thing.

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Lisa Reisman's avatar

Love this story. I am always inspired by successful entreprenurial stories. Thanks for sharing and congrats on a great exit.

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Jeffrey Carter's avatar

I might also add that while Chicago can be a stick in the mud on some things, when it comes to food and consumer brands it is historically an innovative place.

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Aaron M. Renn's avatar

We enjoy their products.

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Mitch Weiner's avatar

Beautiful story and thank you for sharing that.

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NNTX's avatar

Jeff,

Are there other good venture fairs you recommend?

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NNTX's avatar

Great story. When I worked with entrepreneurs--even those past early stage--the successful ones always focused on disciplined execution and only obtaining more $$ when absolutely necessary. Sounds like Kaitlin is similar.

Our advisors often source advice from various Chicago based mid cap folks. Hopefully the horrendous IL governor is not ruining that niche.

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Rascal Nick Of's avatar

This is such a cool story. Funny enough, I wouldn’t have given much thought to simple mills, except that they are basically the only crackers my wife will buy. Really great stuff.

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JoEllen Weiss's avatar

I’m betting she is from Chicago or, at least, the Midwest.

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Jeffrey Carter's avatar

North Carolina!

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